16 Rules For Retailing Success

The following 16 rules for success in retailing have been borrowed from Bob Parson, founder of Go Daddy.com which, as you may know, is one of the most successful domain registrars in the world.

They are Bob Parson’s 16 Rules for Success. He credits them with enabling him to grow from humble youth to the empire-builder he is today. We feel they apply to any entrepreneur, including independent retail business owners.

Bob Parson 's 16 Rules

1. Get and stay out of your comfort zone.
2. Never give up.
3. When you are ready to quit, you're closer than you think.
4. Accept the worst possible outcome.
5. Focus on what you want to have happen.
6. Take things a day at a time.
7. Always be moving forward.
8. Be quick to decide.
9. Measure everything of significance.
10. Anything that is not managed will deteriorate.
11. Pay attention to your competitors, but pay more attention to what you're doing.
12. Never let anybody push you around.
13. Never expect life to be fair.
14. Solve your own problems.
15. Don't take yourself too seriously.
16. There's always a reason to smile.

Bob Parsons is the founder of Go Daddy.com You can get a large laminated poster of these 16 rules at the website: www.GoDaddy.com